Tickliest Tickle Me Elmo
For Sesame Street’s "Tickliest Tickle Me Elmo" packaging, I crafted a playful brand statement by modifying and combining existing assets. Drawing inspiration from early childhood learning, I incorporated primary colors and foundational shapes to create a visual language that resonates with preschoolers. I also collaborated with the packaging structure engineer to develop the package shape. The final packaging captures Elmo’s infectious joy while staying true to Sesame Street’s beloved aesthetic, showcasing my ability to infuse established branding with fresh, creative energy.
My Role:
Brand Design, Package Design & Photo Art Director
Objective:
Design playful, brand-aligned packaging that captures early childhood excitement.
Design packaging that both allows for feature callouts and try me functionality
Rock & Rhyme Elmo
For Sesame Street’s Rock & Rhyme Elmo, I crafted branding and packaging inspired by the classic children’s book The Monster at the End of This Book to align with Sesame’s Year of the Monster campaign. I modified and illustrated assets in the book’s signature style, ensuring a seamless, nostalgic look. Additionally, I designed the logo using that aesthetic as inspiration. The final packaging blends classic Sesame charm with fresh creativity, capturing Elmo’s playful energy while honoring the beloved storytelling tradition.
My Role:
Brand Design, Package Design & Photo Art Director
Objective:
Design packaging in the style of “The Monster at the end of this book”
Develop Packaging that is clear and engaging
Peekaboo Cookie Monster
For Sesame Street’s Peekaboo Cookie Monster, I combined and modified existing assets while illustrating new elements in the original style. At Sesame’s request, the design takes inspiration from The Monster at the End of This Book, aligning with their Year of the Monster campaign. To enhance the storytelling, I ensured the visuals felt both nostalgic and fresh. I added bite marks to the packaging as a nod to Cookie Monster’s insatiable love for cookies. The final design evokes a playful nostalgia, creating an engaging experience for kids and parents alike.
My Role:
Brand Design, Package Design & Photography Art Director
Objective:
Design packaging in the style of “The Monster at the end of this book”
Develop Packaging that is clear and engaging
