Express Yourspud

I designed the packaging for Potato Head’s Express YourSpud, leveraging the brand’s existing identity. I art-directed the photoshoot, styling, and set to create an engaging, expressive look. I also guided the product renders, carefully selecting and arranging pieces to showcase the endless ways kids can mix, match, and express emotions through their spud creations. Additionally, I created the eCommerce assets used on Amazon, ensuring a cohesive brand presence across platforms.

My Role:

Package Design, eCommerce Design, & Photo Art Director

Objective:

  • Design Package that showcases depth of play

  • Create compelling eCommerce assets that drive conversions for Amazon