PJ Masks Rebrand
For the PJ Masks rebrand and package design, I was tasked with evolving the existing branding—refreshing the look while maintaining strong brand recognition. Drawing inspiration from comic books, I incorporated halftones, asymmetrical squares, callout bursts, and exaggerated motion blurs to infuse energy and action. I also designed the Hero-ID logo, ensuring it complemented the brand logo while feeling both techie and playful. Additionally, I created the segment branding for Animal Power and Pirate Power, designing them to seamlessly align with the core branding while signaling exciting newness to consumers.
My Role:
Brand Design, Package Design
Objective:
Brand Evolution – Refresh the PJ Masks branding while maintaining strong brand recognition.
Incorporate bold visuals and playful elements to capture the brand’s action-packed spirit.
PJ Masks Power Up
For PJ Masks Power Heroes, I led the creative direction for high-impact eCommerce assets, shaping the look and feel to align with the refreshed identity. I art-directed talent, wardrobe, and set design to ensure a cohesive visual narrative, and managed post-production in collaboration with our vendor—overseeing photo retouching and the integration of branding elements. The result: engaging, on-brand assets optimized for eCommerce success.
My Role:
Ecommerce Design, Photo Director
Objective:
Create compelling eCommerce assets that drive conversions for Amazon, Target, and Walmart
