Peppa Pig Dress-Up
For the Peppa Pig Dress Up Figures, I was tasked with creating segment branding that clearly communicated the new play pattern to consumers. I selected a magenta hue from the Peppa Pig core palette that also aligns with the fashion doll aisle’s color trends. Using existing show assets, I designed a playful pattern that reinforces the fashion theme for preschoolers. To maintain brand recognition, I incorporated the signature green hill trade dress. Additionally, I designed a custom blister shape inspired by Peppa’s iconic muddy puddles.
My Role:
Brand Design, Package Design
Objective:
Develop branding that effectively communicates the new Dress Up play pattern while maintaining Peppa Pig’s core identity.
Peppa Pig Caravan
For the Peppa Pig Caravan, I created e-commerce assets designed for use across Amazon, Walmart, and Target, ensuring a compelling and consistent brand presence. I art-directed the talent, wardrobe, and set design to capture engaging lifestyle imagery. Additionally, I managed post-production, collaborating with our vendor on photo retouching and integrating branding elements to enhance the final visuals, ensuring the product stood out in a competitive online retail space.
My Role:
eCommerce Design, Photo Art Director
Objective:
Create compelling eCommerce assets that drive conversions for Amazon, Target, and Walmart
